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Tribe

Tribe

SoBe Sunburn Society

Welcome to the SoBe Sunburn Society, where we embrace the glory of golden tans that turn into crimson red as quickly as a mobster's mood! Here, we listen to the tales of glorious beach days and heroic sunscreen fail stories. We gather to share tips on the best sunblock—or to complain about how nobody ever listens to that advice. Plus, weekend beach outings promise daring activities such as 'who can fry an egg on the pavement' competitions, and buffets featuring dishes designed to cure all that sunburn. Bring a towel and your sense of humor—sunburns are totally worth it!

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